Archives for Augmented Reality
Meta’s First AR Glasses Will Cost a Fortune
The production of Meta's first AR glasses will be very costly, mainly because of the state-of-the-art lenses used and costly domestic manufacturing, thus resulting in a higher price point. Meta’s…
Google’s Geospatial Creator Transforms the World into an Augmented Reality Stage
Google’s Geospatial Creator enables you to create world-scale augmented reality experiences in a matter of minutes. Google has launched its new Augmented Reality (AR) platform called Geospatial Creator. The tool…
New Audi Activesphere Concept Car Features AR Armatures Developed by Magic Leap
Audi’s new Activesphere concept car has Augmented Reality interfaces built in collaboration with mixed reality company Magic Leap. Audi collaborated with Magic Leap for the AR feature in its new…
Tommy Hilfiger Launches Augmented Reality Try on For its Clothes
Tommy Hilfiger has launched an augmented reality clothes try-on experience that will initially be available in three stores in Europe. Augmented reality try-ons remain the most popular AR applications among…
Ostloong Innovations’ LYRA AR Smart Glasses Fuse AR and AI
Swiss startup Ostloong Innovation has launched a new augmented reality headset called LYRA that packs many features, including a language translator, navigation, a music player, mobile data integration, an AI…
Snap Launches Ray Tracing Technology For its AR Lenses
Snap is launching ray tracing technology for its AR Lens Studio for developers from across the globe. Ray tracing is a technique in computer graphics that makes it possible to…
Technology in Google’s Immersive View in Maps Now Available for Developers
Google is bringing the technology behind its new immersive view in Google Maps to Unreal Engine The UE5 support will enable developers to build more powerful mixed-reality experiences. The Unreal…
Lumus Demoes New Waveguide Designs for Smaller and Lighter AR Glasses
Lumus is an Israeli company that specializes in developing reflective waveguide technology for AR hardware. The company is now showcasing the second-generation technology that will make it possible to develop…
Most of Meta’s XR Spending Going into Developing AR Glasses
More than 50% of Meta’s current XR spending is being channeled into developing augmented reality glasses. According to a Reuters report, Zuckerberg gave Meta employees a rundown of its expenditures…
Niantic Announces an Augmented Reality Headset in Partnership with Qualcomm
Niantic has announced a new outdoor Augmented Reality headset in collaboration with Qualcomm. Niantic and Qualcomm are partnering in the development of a reference design for augmented reality glasses. That…