So you have a great new VR/AR product or service, and you need the world to know about it? Well, there’s one easy way to get noticed, and that’s to hire a publicist who already has contacts with all the right journalists who may be interested in knowing about what you have to offer.

virtual reality

Tips for Hiring a Publicist for Virtual Reality

Do you have a good story? Publicity works if you have a good story. There are exceptions of course, but bear in mind that the fact that you’re releasing a new product or feature, isn’t in itself news unless you’re Apple. You have to stand out.

Do you have industry profile? If you are relatively well known in the industry this will impact how receptive the media will be. So, a good story, loyal fans, and a brilliant product will definitely increase your reach.

Do you have a loyal fan base? News need readers. If you can show that your fans, whether they are few hundreds or maybe millions, will click, read and share your story that gives a publicist power to pitch you.

10 Questions You Should Ask Before Hiring a Publicist

  1. How are you going to measure your success?
  2. Which media reach my target audience best?
  3. Have you worked on campaigns in my industry?
  4. Who will be working directly on my account?
  5. Am I locked into a long-term contract?
  6. How much do you charge for specific services?
  7. Do you provide media coaching?
  8. What is your social media expertise?
  9. How are you going to communicate with me?
  10. What will you need from me to make the relationship work?

public relations

List of Publicists in the VR/Technology Industry

This is a short list of the best VR/technology publicists we know so far. The list is constantly being updated to show you only the available and most proficient PR experts in the field.

Beck Media & Marketingbeck media

Beck Media & Marketing lives at the intersection of entertainment and technology.

We are a small agency with big ideas. Drawing on years of experience in entertainment and technology, publicity and marketing, we make those ideas spring to life through energetic account management and meticulous attention to details.

We represent studios, networks, producers, and an incredible mix of established players and venture-backed start-ups that are currently inventing the future of video, brand marketing, and live entertainment. We also work with inspiring and influential entertainment-related non-profits and industry trade groups.

Flip Publicityflip publicity

FLIP PUBLICITY is a kick-ass PR agency that focuses on performing arts and culture, concentrating on live theatrical entertainment.

Collaborating with so many diverse artists and organizations generates a creative atmosphere that keeps us energized—like eating ice cream for breakfast.

Twenty-five years and thousands of productions later, FLIP is still catching the attention of Toronto artists, audiences and media with passion, integrity and just the right amount of attitude.

We stay on top of the latest developments in the ever-changing media landscape, but know that it all starts with unbeatable media connections and a deep knowledge of the entertainment market.

Indie Wolverineindie-wolverine-logo

The mission of IndieWolverine.com is to promote creative freedom.

This will be done by supporting indie game creators with knowledge, tools and services to give their games the best opportunity to succeed.

I believe in being indie and having complete creative freedom to pursue your passions and having the opportunity to turn your ideas into reality.

Kafka Media Groupkafka media group

The work of an agency is warmly and immediately human. It deals with human needs, dreams and hopes. Its ‘product’ is something that helps the world see what they want. KMG’s campaigns efficiently distribute cross-media information with cross-media value. We quickly maximize timely deliverables for real-time results.

Lincoln Beasley Public Relationsvr headset

Lincoln Beasley PR is a no-nonsense, straight-talking consultancy specializing in PR for game developers and tech companies. From start-ups and Indies to large studios and corporations; across mobile, web, PC and console – we work closely with clients to create bespoke campaigns.

We’ve been around a while – since 1995 – and although times and tech have changed what remains the same is the need to communicate clearly and credibly across all channels.

From social media, content creation and traditional PR we’ll work with you to build a long lasting profile with credibility and meaning.

PMBCpmbc

PMBC is a leading technology PR firm based in Los Angeles, servicing clients across the globe. Acting as an extension of a client’s team, PMBC develops and executes results-driven campaigns designed to elevate business profiles, attract investment, establish credibility and increase brand awareness. Areas of expertise include apps, software,

Acting as an extension of a client’s team, PMBC develops and executes results-driven campaigns designed to elevate business profiles, attract investment, establish credibility and increase brand awareness. Areas of expertise include apps, software, adtech, fintech, consumer electronics and more…

Press Kitchenpress kitchen

Since 2000, Press Kitchen has garnered measurable results by taking a creative approach to PR. Working for leaders in media and advertising, hot startups, digital innovators and Oscar®-winning filmmakers, our goal is to increase traction for clients’ projects and elevate awareness of their brands and accomplishments.

RAZ Public Relationsraz public relations

Helping shape public perception to align with client strategies for growth is our specialty. At Raz PR, our approach to public relations is very goal-oriented, and we strive to deliver quantifiable results for every company on our roster.

Raz PR was founded in 1997, and since then we’ve worked with an incredible list of clients. They are large corporations and one-man operations, companies wanting global reach, and others preferring a regional focus. They are technology developers and creative shops in advertising, production, post-production, design and visual effects. Regardless of what an individual client does, our team of savvy PR pros carefully builds our roster to ensure a grouping of companies at the top of their game in their respective business sectors.

Steve Johnson Connectssteve johnson connects

Steve Johnson Connects is a strategic communications consulting firm fully launched in 2015 and committed to empowering and supporting small- to mid-sized organizations. We primarily focus on (but aren’t limited to) integrated media relations, presentation & media training, and event planning and communications.

We bring to you experience built on 20 years of working for and with brands such as Amoco (BP), McDonald’s General Motors, U.S. Army, Nike, State Farm, TransUnion, and Polaris. SJC understands many smaller brands have the same need for support, counsel, and progressive thinking as the big guys but don’t enjoy the same big budgets.

We help you mine and craft your stories into content that will absolutely connect you — the storyteller — with your audience, moving your business forward.

http://www.virtualrealitytimes.com/wp-content/uploads/2016/11/Virtual-Reality-600x336.pnghttp://www.virtualrealitytimes.com/wp-content/uploads/2016/11/Virtual-Reality-150x90.pngPierre PitaResourcesSo you have a great new VR/AR product or service, and you need the world to know about it? Well, there's one easy way to get noticed, and that's to hire a publicist who already has contacts with all the right journalists who may be interested in knowing about...VR, Oculus Rift, and HTC Vive News